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Campaign Asia: New Report 'ESG Means Business in China'

December 14, 2023

SOURCE: https://www.campaignasia.com/article/b2b-messaging-on-esg-in-china-needs-to-be-local-customer-focused-and-relevant-t/493326

WE Red Bridge's Latest Report Focuses on the Growing Importance of ESG-Linked Themes for B2B Companies in China

Campaign Asia, 14 December 2023

A recently launched report from WE Red Bridge, ESG Means Business in China, has revealed that the importance of ESG in making a purchase decision is on the rise for B2B companies in China, driven by the demands of their customers, which is leading to an uptick in spends around communicating sustainability initiatives.

After an eventful year of post-Covid recovery in China, the report — part of WE Communications’ ongoing Brands in Motion research — aims to track changes in thinking about ESG strategies. Tony Zhang, general manager (Beijing) and head of corporate at WE Red Bridge said, “We have a long history of working with B2B companies in China. We designed and ran this survey to understand these shifts in greater detail.”

Read more and access WE Red Bridge's report for more information on deployable strategies for an effective ESG program for B2B companies in China.