Courtney Urban Speaks at PRDecoded: Purpose Evolved
SOURCE: https://www.prdecoded.com/
Private Luncheon - Making it Real: Passing the Purpose Pressure Test
Where: Convene, 16 West Adams Street, Chicago, IL
When: October 12, 12:00 - 1:30 p.m. (CDT)
About:
WE Communications, in partnership with PRWeek, is hosting an exclusive luncheon event with industry-leading speakers at this year’s PRDecoded. The conversation will center on how values-led companies can thrive in an increasingly high-pressure environment of higher expectations and greater skepticism.
To rise to the task, comms professionals need to deploy their best methods for communicating confidently, positively and truthfully. Courtney Urban, SVP of Corporate Reputation and Brand Purpose will be joined by Kimberley Goode, chief communications and social impact officer, BMO Financial Group, and Lynn Franz, Director, Brand & Engagement Strategy, Land O’Lakes, to discuss how communicators can cut through the noise and communicate that proof for their clients.
With:
Courtney Urban, SVP of Corporate Reputation and Brand Purpose, WE Communications
Kimberley Goode, chief communications and social impact officer, BMO Financial Group
Lynn Franz, Director, Brand & Engagement Strategy, Land O'Lakes