PRovoke: Decoding the New Rules of Corporate Reputation

December 6, 2023

SOURCE: https://www.provokemedia.com/long-reads/article/from-cynicism-to-solutions-decoding-the-new-rules-of-corporate-reputation

PRovoke and WE Communications Explore How Stakeholder Expectations Are Changing in the APAC Region

Provoke Media, Arun Sudham, 6 December 2023

The reputational landscape is in flux. According to WE Communications' annual Brands in Motion study, skepticism is rising, with fewer than half of brands globally perceived to be delivering on their commitments.

During a joint event with PRovoke Media, Nitin Mantri, WE's Regional Executive Managing Director for Asia-Pacific, delved into the new rules of corporate reputation. Arun Sudhaman presided over an engaging roundtable discussion helmed by Senior WE leader Daryl Ho and Simon Pangrazio, alongside Lauren Myers-Cavanagh and Shruti Bose.

The panel debated the need for transparency vs. "openness", the challenges of communicating with an increasingly cynical public and the need to take a stand on social issues.

Read PRovoke's complete coverage of the event and download WE's latest report, Brands in Motion: New Rules of Corporate Reputation.