PRWeek: PRWeek UK Power Book
SOURCE: https://www.prweek.com/power-book/uk/2019/ruth-allchurch/5bebdc55-182c-e6ae-953f-e1f200000000
Who's in? PRWeek launches UK Power Book and lists lead players in each sector
One of the most anticipated days in the UK PR calendar is upon us - the launch of PRWeek's UK Power Book 2019.
PRWeek UK, March 7, 2019
The book is an extensive list of the most influential and respected comms professionals in the UK today. The guide, complete with Q&As from each of the nearly 400 entrants, is available online. Click here to see the full PRWeek UK Power Book 2019.
Ruth Allchurch
MD, UK
WE Communications
Describe the past year, and make predictions for 2019.
A great time to be alive! Never a dull day in politics or PR. Predictions for 2019 include more scrutiny on all things fake, more emphasis on all things personal and a year when AI will really make its mark in our daily lives.
What has been your favourite campaign of the past year?
Iceland’s Christmas advertising. Getting 'banned' by Clearcast (deliberately or otherwise) and creating an ad that cut through the general Christmas noise of the other retailers with something disruptive and fuelled by purpose created a meaningful conversation about the role of brands and retailers.
Who handled PR most adeptly in the past year?
KFC.
…And who most poorly?
Facebook.
