Employees discussing work in office SB Internal Comms Thought Piece

Sustainable Brands: Unleashing Employees' Ingenuity

December 20, 2023

SOURCE: https://sustainablebrands.com/read/organizational-change/internal-communications-employee-ingenuity-sustainability-challenges

WE's Noah Keteyian Shares Four Ways To Communicate Better with Employees to Mobilize Around Sustainability Initiatives

Sustainable Brands, Noah Keteyian, 20 December 2023

People everywhere are feeling the effects of climate change and want to be part of the solution. Business leaders who engage their employees in sustainability initiatives will help them feel more connected and create new opportunities to shape the future.

WE Communications' research, Winning the Battle Against Green Fatigue, finds that even as employees are overwhelmingly eager to get involved in their companies' sustainability activity, few are actually participating. A targeted internal-communications strategy can help bridge that divide and mobile employees.

Read more and download the full report today.