Communications
New Trends for Audience Engagement
Successful communications strategies rely on your ability to reach — and capture the attention of — your target audience. But the rules governing how to do this are changing rapidly.
WE’s latest report, “The Future of Communications,” dives into the key drivers shaping brands’ marketing and communications. Our findings equip your business with the insights you need to adapt your strategy for maximum impact.
A sneak peek of the trending changes:
- Hyperlocal content delights global consumers. Storytelling addresses an increasing appetite for personal, hyper-relevant content and a stronger sense of community in an increasingly globalized world.
- Gen Z shifts away from traditional news sources. Gen Z turns to ‘armchair journalists’ on social platforms, with one-third of adults under 30 regularly using TikTok as a news source — a 255% increase since 2020.
- AI’s influence continues to permeate comms in every way. AI is evolving every aspect of news gathering and production, disrupting IP and even dictating how brands appoint spokespeople.
