Campaign Asia: Comms & Marketing Leaders Sharpen AI Skills
PR Veteran and Judge at the PR Lions at Cannes, WE's Nitin Mantri Shares the Work That Wowed the Judges and the Impact of AI in PR
Campaign Asia, 25 June 2024
Nitin Mantri, Regional Executive MD, APAC and Group CEO of Avian WE sat down with Campaign Asia to recap the world-renowned Cannes Lions event and share insights on the future of PR. In the interview, Nitin shares what the entries say about the evolution of PR, how to use AI and prevent abuse, making sense of more complex PR mandates and how to create work that breaks the mold.
On the matter of "making sense of more complex PR mandates," Nitin had this to say. "Be transparent, open and hands on. Standing still isn't an option. People want companies to show that they're resetting their priorities, listening and responding. You should not answer every troll, but you must give your perspective."
Read the full interview on Campaign Asia for all of Nitin's insights and learn more about AI in Communications and PR in WE's latest Brands in Motion report "Bridging the AI Expectation Gap: Effective communication Strategies."
