The global media ecosystem is constantly evolving. Brands in Motion helps clients navigate our everchanging world and reach their audiences anywhere, anyhow and on any channel. Brands in Motion insights represent our most forward-thinking counsel. When it comes to expectations of brands, change is the only constant.
Let Brands in Motion be your north star.
THE LATEST INSIGHTS
MORE INSIGHTS FROM WE
The Future of Communications
"The Future of Communications," dives into key drivers shaping the marketing and comms world and equips you with the insights needed to adapt for the future.
Topic: Consumer Communications, EMEA, Technology Communications
October 08, 2024
Brands in Motion 2024: Reputation Rules
WE’s latest research reveals the connection between corporate reputation and prescribing decisions.
Topic: Brands in Motion, CEO & Exec Communications, Healthcare Communications, Insights & Analytics
September 10, 2024
Brands in Motion 2024: Bridging the AI Expectation Gap
WE's latest study reveals that there is a version-action gap in AI adoption — and how leaders can use new communication strategies to bridge that gap.
Topic: Artificial Intelligence, Brands in Motion, Technology Communications
May 15, 2024
WE Talk
WE talks with industry leaders about the impact of AI in communications.
Topic: Artificial Intelligence, Leadership, Technology Communications
February 28, 2024
Brands in Motion 2023: ESG Means Business in China
WE’s latest research reveals why ESG is on the rise in China — and strategies for engaging stakeholders in the B2B space.
Topic: APAC, Brands in Motion, China, Environmental, Social and Governance (ESG), Sustainability Communications
December 05, 2023
Brands in Motion 2023 New Rules of Corporate Reputation
WE’s research reveals how brands can maintain a strong corporate reputation amid consumer expectations that are immediate and personal.
Topic: Artificial Intelligence, Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Insights & Analytics
October 17, 2023
Brands in Motion 2023: Winning the Battle Against Green Fatigue
Nearly half of employees suspect their company of greenwashing to some extent. So how do you successfully communicate your sustainability promises and progress? WE’s research has answers.
Topic: Brands in Motion, Insights & Analytics, Leadership, Sustainability Communications
May 22, 2023
How Communications Professionals are Viewing the AI Opportunity Ahead
AI readiness is critical to the future of communications.
Topic: Artificial Intelligence, Digital Experience & Technology, Insights & Analytics, Leadership, Technology Communications
May 16, 2023
Cybersecurity Communications: Engage Where it Matters
In an increasingly crowded conversation, WE communications shares the key to breaking into the global cybersecurity dialogue.
Topic: Consumer Communications, Digital Experience & Technology, Technology Communications
March 10, 2023
Brands in Motion 2023: Healthy Reputation - More than Medicine
Does corporate reputation inform healthcare professionals' decision-making? WE, in partnership with Sapio Research, surveyed more than 1,000 healthcare professionals to answer that question.
Topic: Brand Purpose, Brands in Motion, EMEA, Healthcare Communications
February 08, 2023
Brands in Motion: Making it Real for a Technology Industry in Transformation
As the pressures on technology brands mount, the Brands in Motion report shows how businesses can navigate customer and societal expectations in the months ahead.
Topic: Brand Purpose, Brands in Motion, Consumer Communications, Digital Experience & Technology, Technology Communications
December 06, 2022
Brands in Motion 2022: The Bravery Mandate: Make it Real
How can brands make their purpose pledges real? Our 2022 findings and whitepaper The Bravery Mandate: Make it Real reveals key strategies.
Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Insights & Analytics, Leadership
October 04, 2022
Brands in Motion 2022: The Privacy Mandate
What strategies can brands adopt to make data privacy an exciting part of the user experience?
Topic: Brands in Motion, Consumer Communications, Technology Communications
June 13, 2022
Brands in Motion: Making Net Zero Net Positive for Everyone
We surveyed business leaders from around the globe to identify five actions brands can take to turn lofty climate commitments into equitable impact for all.
Topic: Brands in Motion, Insights & Analytics, Sustainability Communications
April 20, 2022
Brands in Motion: The APAC Technology Mandate
WE talked to 1,700 APAC B2B technology decision-makers to understand what it will take for technology brands to maintain their position of strength in APAC. | WE Communications
Topic: APAC, Brands in Motion, Digital Experience & Technology, Technology Communications
December 01, 2021
Brands in Motion: The Healthcare Mandate
Audiences think healthcare brands are uniquely positioned to take direct action on today's most important societal issues — but they're cynical of brands.
Topic: Brands in Motion, EMEA, Healthcare Communications
November 16, 2021
Brands in Motion 2021
Consumers want — and need — more bravery. WE’s latest Brands in Motion report reveals that the brands that will thrive in 2021 and beyond are the ones with the courage to take bold actions.
Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Insights & Analytics, Leadership
September 22, 2021
Listen In with Eirene Chen
Eirene Chen, talks with Dawn Beauparlant, about the importance of connecting to all your audiences with passion and vulnerability, and emphasizing our shared humanity.
Topic: CEO & Exec Communications, Leadership, Listen In
June 15, 2021
What's Next? Technology, Communications and the Race to Recovery
What role do Americans want technology and tech brands to play as the country recovers from the COVID-19 pandemic? WE partnered with YouGov on a new insights report to find out.
Topic: Consumer Communications, COVID, Digital Experience & Technology, Technology Communications
June 08, 2021
UK: What's Next? Technology, Communications and the Race to Recovery
What role do Brits want technology and tech brands to play as the country recovers from the COVID-19 pandemic? WE partnered with YouGov on a new insights report to find out.
Topic: Consumer Communications, Digital Experience & Technology, EMEA, Technology Communications
June 08, 2021
Rethinking the Purpose and Meaning of Leadership
Rethinking the Purpose and Meaning of Leadership uncovers trends and insights from more than 300 global business leaders about how the events of the last year re-shaped leadership expectations.
Topic: CEO & Exec Communications, Leadership
March 21, 2021
Listen In with Hanson Hosein
Hanson Hosein shares his perspective on the importance of courageous conversations and the power of story in our lives with Dawn Beauparlant.
Topic: CEO & Exec Communications, Leadership, Listen In
March 19, 2021
Development Sector Adapting to the New Ecosystem in the COVID-19 Era
Explores insights from India’s development sector leaders about the challenges they faced during COVID-19 lockdowns.
Topic: APAC, COVID
March 18, 2021
Listen In with Steven Clayton
Steve Clayton, leader of Microsoft's Innovation, Culture and Stories team, shares what he's learned about leading with empathy during the COVID-19 pandemic.
Topic: CEO & Exec Communications, Leadership, Listen In
March 17, 2021
Creativity vs. Everything
WE’s whitepaper Creativity v. Everything explores over-optimization, the “sea of sameness,” and new processes to ensure your brand’s creative approach is future-proof.
Topic: CEO & Exec Communications, Digital Experience & Technology
March 15, 2021
Listen In with Dawn Beauparlant
Come, listen in and join WE’s Dawn Beauparlant, as she talks with storytellers and communicators of all forms about the power of communications in our lives.
Topic: CEO & Exec Communications, Leadership, Listen In
March 01, 2021
Insights on Brand Purpose
In today’s media ecosystem, building a great product or service is no longer enough. Brands need to stand up to stand out and show their brand purpose.
Topic: Brand Purpose, Insights & Analytics, Leadership
July 20, 2020
The Power of Communications During A Crisis - The Way Forward
In a time of global crisis, how will your brand bring hope and fuel progress? WE's six guiding principles will help you make communications your brand's red thread and a catalyst for change.
Topic: CEO & Exec Communications, COVID, Digital Experience & Technology, Leadership
July 09, 2020
Purpose in Communications
Brand purpose is more than a buzzword — it’s a conversation happening all over the world. Discover the brand purpose conversation here.
Topic: Brand Purpose, CEO & Exec Communications, Leadership
June 25, 2020
Business Continuity in the Era of COVID-19
WE's whitepaper informs businesses during a time of uncertainty by taking key learnings from post-quarantine trends in China.
Topic: CEO & Exec Communications, COVID, Healthcare Communications
March 24, 2020
The New Healthcare Brand Imperative
How can healthcare brands evolve their communications strategies and earn consumer love?
Topic: Brands in Motion, EMEA, Healthcare Communications
January 07, 2020
Purpose in China The Future Role of Brands
Chinese consumers want to see a defining purpose behind the products and services they love.
Topic: APAC, Brand Purpose, Brands in Motion, Consumer Communications
November 25, 2019
Brands in Motion 2019
Brands live in a world of constant motion. Tech disruption, economics, crises, regulation — every little moment affects how your stakeholders see you.
Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications
September 19, 2019
Brands in Motion 2018
Welcome to Brands in Motion 2018. Your compass and accelerator. Our new study will help brands find their momentum. Download our report now.
Topic: Brand Purpose, Brands in Motion, Consumer Communications, Leadership
August 15, 2018
Brands in Motion 2017
Meet Brands in Motion 2017. The study, partnered by YouGov, that uncovers a new metric of brand performance, debunking the value of brand positioning in place of brand motion.
Topic: Brand Purpose, Brands in Motion, Consumer Communications, Leadership
September 18, 2017
