Daryl Ho

Managing Director, Singapore

As WE Singapore’s managing director, Daryl Ho helms the agency’s Singapore leadership team and oversees over 50 integrated communications, data, digital and social specialists. In his role, Daryl leads business growth strategy and serves an array of local, regional and global clients.

With 20 years of experience, Daryl has accumulated a broad range of expertise in strategic communications and data-driven marketing, both in Singapore and China. In 2017, he spearheaded growth at Edelman’s Singapore operation as managing director of digital, introducing a data-led, predictive intelligence approach to integrated communications and marketing. Throughout his career, Daryl has supported global organizations such as Philips, HP and the Singapore Government in their push to be customer-centric via technology. In 2018, he played a crucial role in digitally transforming Philips, both as a consumer brand and a health care technology company. At Philips, Daryl spearheaded an always-on digital command center and content marketing team, driving earned content impact through to lead generation. During his time at Edelman, Daryl also partnered with Singapore government agencies to adopt a data-first approach, accelerating Singapore on its path to a thriving digital economy and becoming a Smart Nation.

In his spare time, Daryl contributes to a mental health and well-being platform that assists struggling teenagers and young adults with overcoming challenges such as social pressures and depression. A husband and father of one, Daryl enjoys cooking up a storm, fiddling with all things automotive and most recently, cultivating bonsais.