Jay Picard

Executive Vice President, Creative Strategy & Creative

Jay Picard is the executive vice president of the account planning team at WE. He’s responsible for leveraging research, trends, competitive analysis and cultural context to inform brand, communication and marketing strategies. He employs a customer-centric mindset to every engagement, driven by his passion to understand people and how they connect with brands.  

Picard led his own brand consulting firm for nearly five years, directing insights and brand work for Google, Dale Chihuly, McDonald’s, Microsoft, NextGen Healthcare, Anker, PEMCO Insurance and many more. He’s had vast experience working multiple marketing channels including ad agencies, brand strategy and design firms, and market research companies. Since joining WE he has helped develop Microsoft engagement and has brought on new clients: Bittrex and AutoGravity. He’s helped develop campaigns for major brands such as T-Mobile, HP, Geiko and Microsoft. He’s provided brand strategy for Lay’s, A Place for Mom, TCS Global Travel, and University of Washington, delivering numerous qualitative and quantitative studies.  

A total news junky, Jay can be found watching BBC or NPR. He loves to travel and experience different cultures around the world. Over the course of his career, he's had the good fortune to spend time with people in their homes from Beijing to Mexico City, to better understand their culture. These days he spends as much time as he can exploring Cascadia with his husband and his super dog Shirley in their Volkswagen Vanagon.