Management Today: Brand Communications in Permacrisis Era

March 25, 2024

SOURCE: https://www.managementtoday.co.uk/roundtable-brands-handle-communications-permacrisis-era/article/1866376

How Should Brands Handle Communications in the Permacrisis Era?

Management Today, Stuart Derrick, 25 March 2024

Welcome to the permacrisis era – where chaos meets opportunity. PRWeek and Management Today gathered a group of senior communications professionals for an exclusive roundtable dinner debate, in partnership with WE Communications, about how brands can navigate the turbulent waters of a world in flux.

Chaired by Danny Rogers, editor-in-chief of PRWeek UK & EMEA, the panel dove deep into the heart of the permacrisis era and unpack key insights from WE’s latest Brands in Motion study, “It’s Personal: The New Rules of Corporate Reputation”.