Purpose in Communications
Today, building a great product or service isn’t enough.
Consumers, stakeholders and B2B decision-makers all expect the brands they support to engage with the complex social, environmental and economic issues that shape our world.
What is Corporate Reputation & Brand Purpose?
PURPOSE CASE STUDIES
Adobe - Harnessing Creativity to Empower Business Leadership
Vodacom - How E-School Limited Disruption in a Global Crisis
Diageo - An Integrated Solution to a National Problem
Microsoft - Raising the Bar on Corporate Responsibility
PURPOSE POV & BLOGS
A Conversation About Leadership and Storytelling — Dawn Beauparlant, Chief Client Officer and President, NA
Brand Reputation in a Post-COVID World — Ruth Allchurch, Managing Director, UK
Collaborate to Impact: India's Social Sector and COVID-19 — Attrika Hazarika, Avian WE
Leveling the Playing Field for Brands and Customers — Ruth Allchurch, Managing Director, UK
IWD 2021: Women Unleashed Their Superpowers — Melissa Waggener Zorkin, Global CEO and Founder
Amplifying the Voice of an Unheard Community — Niahm Griffin, Senior AD, United Kingdom
PURPOSE PERSPECTIVE AND NEWS COVERAGE
THRIVE GLOBAL
The New Normal for Business Leaders
A New Perspective on Leadership Webcast
Microsoft's 'Three-Part Test' for Getting Involved
PR NEWS ONLINE
Staff Engagement Tips for 2021
Consumers Are Ready for Takeoff
Study: Business Leaders Rethink Roles & Relationships After Crises
PURPOSE CONVERSATIONS ON SOCIAL MEDIA AND BEYOND
Discover more about Corporate Reputation & Brand Purpose
