As summer winds down and U.K. restrictions ease, Brits are eagerly returning to restaurants, sporting events and gatherings in waves and technology brands are feeling the whiplash. Tech innovation came to our rescue when we were at our most vulnerable – we worked remotely, shepherded our children through virtual learning and connected with loved ones on video calls. Now that the recovery is here, what role does technology play?

WE partnered with YouGov to understand what Brits want and expect from tech-fuelled innovation in this crucial moment.

What did we find?

Brits don’t want to disconnect, even after a year of living virtually.

• Just 4% are looking to disconnect – this rises to 8% amongst Millennials (aged 25-34) 
  
• 52% still want to use tech but balance their time away from it
  
• 51% say their expectations of technology increased as a result of using more of it during the pandemic

Download the insights report for more findings and analysis of what this means for tech brands during the pandemic recovery period.