WE @ PRDecoded 2019
PRDecoded 2019
When: October 16-17, 2019
Where: 1871 | 222 West Merchandise Mart Plaza | Chicago, IL
WE Attendees:
- Melissa Waggener Zorkin, Global CEO and Founder
- Kisja Burgess, President of Microsoft Account
- Bill Schultz, Executive Vice President
- Seema Bhende, SVP, Brand Purpose and Reputation
- Kristin Flor Perret, SVP of Global Marketing
WHAT WERE WE UP TO?
We Spoke Up
'Leading with Purpose In An Age Defined By It'
WE Global CEO and Founder, Melissa Waggener Zorkin joined General Manager of Microsoft Global Public Affairs and client, Dominic Carr for a panelist session with PRWeek Editorial Director, Steve Barrett to discuss what it means to lead with purpose in today’s environment.
Read PRWeek's coverage of the fireside chat.
Hear from Dominic Carr in our Five Questions with WE interview.
We Hosted
The Power Behind Brands in Motion
WE Executive Vice President, Bill Schultz and Aflac SVP & Chief ESG and Communications Officer, Catherine Hernandez-Blades spoke at an executive luncheon hosted by WE and PRWeek. The conversation centered around the budding consumer revolution, what brands are doing to stay ahead, and how they maintain positive momentum, then ended with an engaging Q&A session all underscored by WE’s Brands in Motion 2019 global study.
Read PRWeek's editorial of the executive luncheon.
We Were Honored
At PRWeek's inaugural Purpose Awards, WE received two Honorable Mentions. ‘Changing the Game,’ a campaign with McCann Worldwide and client Microsoft, was honored in the Best Equity & Inclusion category, and our SVP of Brand Purpose and Reputation, Seema Bhende was runner up for Most Purposeful Agency Professional!
