Wendy Yu

Wendy joined WE Red Bridge in 2019 to build and lead the agency’s healthcare practice. With over 10 years in both agency and in-house roles, Wendy specializes in corporate communications, integrated marketing communications, market entry, product launch, thought leadership, and market-shaping programs. Throughout her career, Wendy has led numerous high-profile crisis management projects and media crisis trainings. She has served clients including Johnson & Johnson, GSK, Sanofi, I-Mab, Kyowa Kirin, Drager, Scivita, and many others in the healthcare sector.

Wendy is a trusted adviser to clients at different business stages. She is also a result-driven team leader, with a reputation for setting strategic visions that deliver tangible outcomes to health brands. At WE Red Bridge, Wendy has overseen the launch of the GSK Shingrix shingles vaccine in China, for which she received a Golden Flag Award 2020 and an Excellent Public Relation Case Award by the Shanghai PR Association.

Prior to WE Red Bridge, Wendy was Corporate Communications Manager, APAC, at Henkel, where she supervised several M&A and cross-border communications projects. Prior to that, she led the healthcare practice of APCO Shanghai, serving global clients such as Johnson & Johnson, IKEA, Sanofi, Diageo, Charles Schwab, and more. Prior to APCO Worldwide, Wendy was a core member of Burson-Marsteller’s corporate and public affairs practice in Shanghai.

Wendy holds a master’s degree in financial journalism from Fudan University.