Healthy Reputation: More Than Medicine
SOURCE: https://www.we-worldwide.com/connect/apac/singapore
Where: WE Singapore Office, 3 Harbourfront Place, #12-02/04 Harbourfront Tower 2
When: April 20, 2023, 12:00 pm - 1:30 pm SGT
At our recent roundtable event in Singapore, Gemma Hudson, former EVP, International Health, shared key takeaways from the latest WE Brands in Motion report, “Healthy Reputation: More than Medicine,” on the rising expectations for pharma to deliver “more than medicine”.
Gemma was joined by Brian Keenan, Head of APAC Strategy, and Daryl Ho, Managing Director, Singapore, who both provided additional insights into the unique factors at play in the Singapore healthcare landscape and how brands can stand out from a sea of sameness.
Other points of discussion included:
- Healthcare professionals are excited about innovations like A.I., but they want to understand how these technologies can make a “real-world impact” on their work.
- Sustainability in health is only going to become more relevant and will have an outsized impact on the future of health communications.
- To deliver on patient centricity, access, support, and context are all important questions that need to be answered.
- Reputation influences the entire patient journey. Reach out to us on LinkedIn or drop us an email to book a meeting and learn more!
Download our latest Health Brands in Motion report to learn more.
