PRWeek: Net Zero Isn't Enough

WE's Leaders Stress That Real Change Requires Fairness and Equity to all People and Communities

PRWeek, 21 April, 2022

In recognition of Earth Day, April 22, three WE leaders provide a point of view on what WE research insights mean for brands when communicating with their stakeholders and how they can turn audiences into advocates. PRWeek speaks with Daryl Ho, Managing Director of WE Singapore, Kemi Akindele, Director, Corporate Reputation & Brand Purpose, UK, and Courtney Urban, SVP, Corporate Reputation & Brand Purpose. 

This “just transition” principle was recently explored in a new survey by WE Communications in its latest Brands in Motion report, Making Net Zero Net Positive for Everyone. The report identifies the five key actions that brands must take to move from making lofty climate commitments to creating a measurable, equitable impact.